Doctorate Course in “Sustainability and ESG agenda” XLII CYCLE

The research project intends to explore greenwashing from various aspects, analyzing its dynamics, theconsequences and possible strategies to mitigate their effect. The key objectives of the project are: to analyze thedynamics of greenwashing, trying to understand how and why companies adopt greenwashing practicesgreenwashing; evaluate the impact of greenwashing, examining its consequences on consumers,environment and market; develop contrast strategies and propose effective methods to reduce or eliminate thegreenwashing in businesses.