GREEN TIPPING - Scaling Up Green Choice from Niche to Norm

Scientific-Disciplinary Group

13/ECON-01 - Economics

Description

GREEN TIPPING explores how behavioural and social change can be triggered in ways that have systemic impact. The project focuses on the concept of social tipping interventions: targeted actions aimed at provoking a cascade of sustainable behaviours, thus achieving change in a cost-effective way and precipitating a broader societal shift. The ambition is to go beyond small-scale experiments or purely theoretical work, to design interventions that can scale and generate real diffusion of sustainable norms and practices. In doing so, the project bridges social sciences (behavioural economics, experimental methods, diffusion theory) and the environmental transition challenge. It aims to pinpoint the conditions under which sustainable behaviours can spread from a niche to become a social norm, and ultimately contribute to societal low-carbon transitions.

Job posting website

https://bandi.unibo.it/ricerca/incarichi-di-ricerca

Funding body

ALMA MATER STUDIORUM - UNIVERSITA' DI BOLOGNA - - DIPARTIMENTO DI SCIENZE ECONOMICHE

How to apply

Other

Selection process