Responsible Marketing: the evolution of marketing tactics and strategies according to a multi-stakeholder approach

Position: Research appointment (pre-doc) Institute: Uni. Turin

Posted on: 19/03/2026 Deadline: 09/04/2026

Scientific-Disciplinary Group

13/ECON-07 - Management

Description

The project aims to develop multi-stakeholder marketing as a strategic research field to support the responsible transition of firms and territories, strengthening the dialogue between theoretical advancement and operational application. Over 12 months, the research activity will analyse models, practices, and effectiveness conditions of stakeholder-oriented marketing processes, with particular attention to inter-organisational coordination, trust, and shared value creation. Through a mixed-method design (case studies, interviews, statistical analysis, and neuromarketing), the project will produce: a systematisation of the main configurations of multi-stakeholder marketing; indicators for assessing organisational and relational impacts; and guidelines and tools transferable to firms, institutions, and territorial networks. The expected outcome is a replicable model, useful for both research and practice.

Compensation

22,500 Euro

Job posting website

https://lavorainateneo.unito.it/index_ir.html?type=SEL_IDR

Number of positions

Maximum duration

12.0

Funding body

Università di Torino

How to apply

https://pica.cineca.it/unito/pem-2026-ii/

Selection process

Click to expand

Based on Qualifications and Interview. The interview schedule is published on the University Albo ( https://webapps.unito.it/albo_ateneo/ ) and on the University website ( https://lavorainateneo.unito.it/index_ir.html?type=SEL_IDR ). Candidates will NOT receive notification of their admission to the interview. The publication of the schedule on the University Albo constitutes legal notification of the interview invitation. Applications must be submitted via the online procedure https://pica.cineca.it/unito/pem-2026-ii/ — for information: incarichiricerca@unito.it Mandatory requirement for admission to the selection: italian Laurea Magistrale, or Laurea a Ciclo Unico, or an equivalent degree from foreign Universities, obtained no more than 6 years prior to the application deadline (i.e obtained after April 9, 2020). The Call for Applications (published on the University Bulletin Board under ref. no. 2724 del 19/03/2026), containing the procedures to participate in the selection process and the specific requirements for each selection, is available at https://webapps.unito.it/albo_ateneo/ and https://lavorainateneo.unito.it/index_ir.html?type=SEL_IDR .

View the original posting on the MUR website: Go to MUR website

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