Digital and networking marketing strategies for the cross-border competitiveness of the agri-industrial supply chain
Scientific-Disciplinary Group
13/ECON-07 - Management
Description
Digital Analysis and Strategy: Mapping needs of the agro-industrial supply chain (Piedmont-Savoy) to enhance cross-border competitiveness.Marketing Strategies: Scientific analysis and identification/development of digital marketing strategies (e.g., SEO, social media, "expert" influencer role) in various contexts, including agro-industrial companies.Training: Structuring content on digital marketing and social media (LinkedIn Ads, content strategy, social media), support for online courses always in digital marketing; webinars.Data Collection and Reports: Application of suitable methodologies for the analysis contexts, such as interviews, ethnography, and netnography.Research and Publications: Developing and advancing empirical studies on agro digital transformation and digital marketing for scientific papers.
Compensation
22,500 Euro
Job posting website
Number of positions
1
Maximum duration
12.0
Funding body
Università di Torino
How to apply
Selection process
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View the original posting on the MUR website: Go to MUR website