Analysis, Monitoring and Evaluation of Tourism Demand for Cultural and Wellbeing Routes in the Italy–Croatia Area

The research activity concerns the analysis, monitoring and evaluation of tourism demand for cultural and wellbeing routes in the Italy–Croatia cross-border area, within the INNERTOUR project. The researcher will support the design of surveys, interview guides, monitoring indicators and shared databases for collecting data from visitors and pilot areas. Activities will include data cleaning and quantitative and qualitative analysis, demand segmentation and visitor profiling, assessment of satisfaction, perceived wellbeing and route performance, and the identification of potential target groups. The research will also support the ex ante, ongoing and final methodological validation of route prototypes, producing evidence-based recommendations for their improvement. Expected outputs include analytical reports, methodological notes, monitoring tools, guidelines and materials supporting the replicability and capitalisation of the project results.