Platform Economy and Generative AI: The Evolution of Platform Models and New Forms of Organizational Collaboration - 2026_IDR_DIG_85
The research program investigates the evolution of the Platform Economy and the role of Generative AI in enabling new forms of interaction and collaboration within organizations. The research focuses on two complementary streams. The first examines the diffusion and characteristics of platform models, comparing platform-native companies and platform initiatives developed by incumbent firms through the systematic collection and analysis of empirical data. The second investigates internal platforms as organizational models designed to facilitate collaboration across individuals, teams, and organizational functions, exploring how Generative AI can support and transform these interactions. Research activities include literature reviews, collection and analysis of data on platform initiatives, organizational case studies, and the development of conceptual frameworks.
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